CloudedEquity Limited, founded in 2021 as an investment company, is excited to announce a major corporate restructuring and expansion. The company is evolving into CloudedEquity (CE) Group, comprising four verticals designed to offer investors diversification, long-term stability, and impactful opportunities.
- CE Trading (CET): The trading and distribution arm of the Group aims to represent major global brands and innovative regional brands across various sectors, including beverages, telecommunications, energy, and healthcare. This arm will also distribute products from the Group’s industrial and manufacturing division.
- CE Industrials and Manufacturing (CEIM): The manufacturing arm of the Group will invest in and manage greenfield and brownfield projects, focusing on the production of FMCG and intermediate products. Initial target sectors include beverages and food.
- CE Real Assets (CERA): This vertical will invest in related real estate projects and walled businesses, such as green housing, commercial and residential real estate, tourism, schools, and healthcare.
- CE Investment (CEI): The investment and asset management arm of the Group aims to invest in impact initiatives and investments, either directly or on behalf of its investors, in the form of private debt or equity.
We are proud to announce the appointment of Che Juliette Lum as Group CEO, effective June 2024. Juliette brings extensive experience in the marketing and distribution business, having previously served as General Manager of Presbook Cameroon before taking a study and maternity leave. She is a Chartered Accountant (ACCA) with an MSc in Professional Accountancy from the University of London and a Certificate in Sustainability from the University of Michigan. We are confident in her leadership abilities and vision for the Group’s future.
Juliette will lead the initiatives across CET, CEIM, and CERA and provide operational support to CEI as they work with regulators to obtain their license from COSUMAF. CEI aims to be a regulated entity with a diversified board and leadership team, which will be announced in the coming weeks.
Thank you.
CloudedEquity 